Day Spa Exclusives for Men

R & R = Relax and Revitalize

How does today’s contemporary man combine the relaxation of the men’s club with the revitalization of the traditional gym?

Day spas have steadily grown in popularity with women for the last ten years. In 2003, the industry reported $11.2 billion in revenues. However, people the world over have come to a better understanding of the impact of both mental and physical fitness on overall health. Men as well as women seek time-outs from fast-paced daily life. The ambient, relaxing atmosphere of the day spa is where both genders find it.

According to the International SPA Association, 30 percent of today’s spa patrons are men. Spa owners are taking notice of this statistic and many have added exclusive packages and treatments that cater to their male clientele.

As well as providing exclusive services for men, some spas have edged into the male day spa niche with jargon like hair camouflage replacing hair color, body detailing instead of body waxing, and sports massage instead of Swedish massage. In addition, some spas also feature men’s hot shave and barbering services and add services for men with male-oriented lines of cosmetics.

What to Look for in a Man’s Day Spa Package